10 BASIC TIPS and RULES FOR A SUCCESSFUL POULTRY BUSINESS.


Are you planning to start your own backyard chicken farm? If so, then you should read to the end and be well prepared by considering all of its aspects. Right from setting up some basic equipment to raising the chickens and marketing them to the consumer or raising eggs for the family.
You have to take every step wisely. Do not forget that there are many other poultry businesses. You will be competing with them.
However, if you conduct your business carefully, chances are that it will grow fast. The demand for poultry products is increasing by each day. So, there is a lot of scope for fast growth of your poultry farm despite a tough competition provided you follow some basics of the business. Your return on investment will be quick.
Wondering how to start a chicken farm? Here are some awesome guidelines for you. Follow these rules for a successful poultry business.

1.     Choose Your Poultry Sector: Poultry farming is a wide industry. Basically, there are two types of the farming you can choose from – Broilers, Layers and Noilers. Broilers are chicken that you raise for meat. Layers are chicken that you raise for eggs while Noilers are mixed breeds. Then, there is the business of incubating eggs and raising chicks.
2.     Choose The Type Of Bird: Poultry farm owners rear many types of birds. Your poultry farm may start by focusing on two to three birds and then include more birds later as the business grows. Mostly, poultry farms raise birds such as domestic fowl or chicken as broilers and layers, duck, goose, quail, guinea fowl, turkey, pigeon, and peacock.
3.     Create Your Farm Logo: While starting a chicken farm, you have to name it properly. You may find lots of farm name ideas. However, pick the one that suits your type of farm the best. Get a web page design for your farm right after you are done choosing the name. Another essential step you should take is to have a unique poultry farm logo for your business. Your logo will be everywhere on your farm products when you market them. The logo will also be on your marketing material such as visiting cards, websites and many other places. Therefore, make sure that your logo becomes a tool to show that you run a professional poultry farming business.
4.     Set Farm Location: You should think of setting your poultry farm at the most appropriate location. It is important that the location has all the necessary facilities. Try to build your poultry farm a little away from the town so that you can have the land and labor at a cheaper cost.

5.     You need Money: You may not be having much money at hand when starting your own farm. But setting up a poultry farm needs sufficient funding. You will be buying a lot of equipment such as feeders, drinkers, perches, lighting system, incubators, heaters or brooders, and many more. Most importantly, you need a huge amount of funds to purchase land. You will put facilities to enhance your productivity. Don’t let this scare you, you can start from 20-50 birds.
6.     Spread A Word For Your Farm: You meet many people on daily basis. Tell them about your plans to start your own poultry business. Start from talking to your friends and neighbors. Visit events or join group related to poultry farming and try to make friends with as many people as you can. You may meet some of your potential clients. Make all of them aware of your farming plans. When you contact people and clients, present your business card to them. This is a professional way to introduce your business. The business card design must include your contact details like your phone number and website address. They will keep your card and many of them will contact you whenever they need your poultry products. They will remember your poultry business whenever they will have a requirement.
7.     Hire Professionals: Many aspects of poultry farming are such that they should be handled only by experienced people who know the nuances very well. So, hire only professionals who have many years of experience in the farming. But farming is not labor intensive, if you can involve technology.
8.     Put Your Business On The Web: Most of your potential clients search and shop poultry products online. If your clients are looking for poultry farms around a town, they will first use search engines to locate such businesses. If your farm is not on the web, you are missing on a overabundance of business opportunities. Therefore, make it a point to have a dedicated website for your poultry business.
9.     Market Your Farm Products: When starting your poultry business, one of the significant things to keep in mind is the aspect of marketing. Without having a marketing plan, it is hard to achieve your business goals. To market your products, make sure that you have properly analyzed the demand and supply situation for your products in your niche market. Know your target consumer also to pinpoint consumer profile. You should then adopt cheaper means of reaching to your consumers. For example, create and distribute flyers, which are one of the cheapest means of marketing your poultry products to masses. A creative flyer design will draw attention of the recipients immediately and many of them will think of buying your farm products.
Basic Rules
Rule 1
..."Only order for birds you can conveniently take care of".
This is the most important rule of all.


Instead of stocking 500 birds and then struggle to feed them or give them medication, buy 200, feed and give them good medication.

Trust me, you'll make more profit than keeping 500 and struggling to feed and give the medication. If this happens, you'll battle with stunted growth, recurrent morbidity or disease outbreaks and high mortality.

Rule 2
..."Never borrow money to start poultry business unless you are an expert".


Of course, there is no expert in poultry business. In fact, we learn everyday. Every stock you take in will always teach you something different. However, Haven learnt from all the different characteristics displayed by each stock, you get to know more and won't be excited when challenges come. You'll know how to handle them without much damage.

Rule 3.
..."Be vigilant".
The little things you don't take as anything matters.


If you want to succeed in poultry, you must take it as a real business. Do you know what a business man does every morning when he gets to his store? He pray, then open the store and go round to check if everything is in its place. He take stocks of what he met there and relate with his records yesterday before closing the store.

Don't just open your Pen and start rushing to give your birds feed and water and rush out again. Check around. Watch how they behave when you came in. Check what fell and what is no longer in its place

Rule 4
..."Never ignore warning signals".


Yes, I call them warning signals.
Bad smell
Withdrawal from feed
Moodiness
Withdrawal from water

There are numerous warning signals I can't mention here. In fact, they are so many

A farmer must know how his birds behaves when they see him enter in the morning. How they behave when he serve them feed. He should know the very active terrors and gentle lambs

If you keep these signals, you'll easily spot when something is not right

Rule 5
..."Never change feed indiscriminately!"


I know you do this. Yes, you.

When farmers talk about changing feed from this to this and that then this all in the name getting better result, I'm always scared for them.

Whether you are changing from a bad feed to a good one, you must be very careful.

Do you know every change in feed affect you negatively. first, before gradually bringing in the results you desire? Most of the times, you may suffer withdrawal, coccidiosis, feed wastage, stress and more.

Imagine changing from mash to Pellet indiscriminately. Do you know what that means? Have you studied the difference between mash and Pelleted feed and the process of digestion?

They may contain the same ingredients but the formulation process varies so is the digestion process.

Note:
I don't mean changing from starter to grower or finisher but changing from one commercial feed to another e.g. from top feed to hybrid then Ultima, livestock, new hope, Chikun and more; you are doing your birds more harm than good.

Each company use their own unique ingredients to make their feeds although they may give the same nutritional content. Before using any feed for yiur birds, find out first about the feed and make sure you stick with it. Don't be surprised, the cheapest feeds in the market may give you the best result.

Rule 6
..."Never let your birds run dry of water".


Have you heard of heat stress? If it has happened to your birds then you'll understand what I'm saying.
Heat stress can wipe your entire flock. And it may leave your birds vulnerable to all kinds of infection as their immune system get weakened and may take more than 14 days to fully recover.
Your birds can survive 48 hours without feed but they can't survive 7 hours without water.
Instead of running out of water, please, run out of feed.

Rule 7
..."If you can't drink that water, don't give it to your birds".


Some farmers takes chickens as they are just animals and nothing matters. Maybe they've forgotten they are dealing with delicate live animals.

Waterborne diseases are some of the deadliest disease and most difficult to control. Imagine a tiny drop of of harmful substance inside the drinking water; it'll contaminate the whole water. If it was feed, it may not be that bad.

Some farmers believe too that if a particular drug cures a disease, once the same drug is mixed with their drinking water it'll kill all the harmful bacterial inside the water. No, it doesn't work that way.

Rule no. 8.
You don't sleep, if you sleep, your birds sleep, most especially for broilers and if your birds sleeps, they stop growing, get them illuminated both day and night and feed them very well. That is the secret of 2.6kg in 35days on raising broilers
 Rule 9
….Go organic
Do all the research you can on organic poultry rearing, this would help reduce cost and sell very rear birds. Pure organic breeds sell high if not better in the market if you can convince the buyer. Higher bidders prefers non-chemical birds.. Noiler would do this magic for you.
Poultry business is not a child's play, especially when you want to go commercial, I have taking time to do the above research for your action so as to avoid stories that touch.
Happy reading